Behavioral Economics: Behavioral Model Proposal in the HealthSector

نویسندگان

چکیده

This research proposes a behavioral model that would allow society to modify its behavior towards preventive health, looking for adequate components based on economics. The investigated problem was: how the current of users in health services Trujillo? population consisted patients who used before start covid-19 pandemic, being 884,700 people. methodology was cross-sectional descriptive research, divided into four stages: Determination level knowledge Measurement cognitive bias, key factors generate bias; and, Structuring model. results found elaborate proposal were there is mainly physical and controls, turn must be modified are: overconfidence, aversion loss, availability heuristics, anchoring, present ego depletion, social norms; while should only reinforced status quo, framing affect heuristics

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ژورنال

عنوان ژورنال: Sciéndo

سال: 2023

ISSN: ['1681-7230', '2617-3735']

DOI: https://doi.org/10.17268/sciendo.2023.002